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Fashion Disruptor Pharrell Debuts His First Louis Vuitton Campaign featuring Rihanna

Ahead of Pharrell's first menswear show as creative director for Louis Vuitton menswear he's starting it off with a bang. Taking to his Instagram Thursday morning to drop a photo of his first campaign. He tapped the original and very pregnant BadgalRiRi as his muse for his debut collection.

In the campaign, Rihanna is wearing all black, including a leather shirt that’s only partially buttoned, exposing her bump. She’s also carrying multiple Louis Vuitton bags in classic silhouettes, including primary colors such as red , yellow , and green.

Pharrell sports an all black leather ensemble from head to toe as his poses in front of the billboard.

Creating all stops and stares, a giant billboard went up on the river side of the Musée d'Orsay in Paris. Williams posed in front of the billboard and posted it on Instagram, where he counts 14.6 million followers. The caption reads, “Louis Vuitton Men, Spring-Summer 2024.”

Are we excited yet?

Williams is scheduled to unveil his first collection for the luxury powerhouse on June 20, the opening day of Paris Men’s Fashion Week. The highly anticipated event is expected to be a highlight of the menswear showcase, scheduled to run through June 25.

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