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Tommy Hilfiger's Grand Entrance at New York Fashion Week Spring 2024

By: Diamond Johnson


The historical Grand Central Station witnessed a memorable event as the outstanding New York brand, Tommy Hilfiger, staged a dinnertime show at the opulent Oyster Bar. Fans crowded the 42nd Street exit to catch a glimpse of the celebratory mood. After a year away, Hilfiger returned to New York Fashion Week with a bang. Witness the heartbeat of New York City!


Tommy Hilfiger's latest collection features all the classic pieces, but with a fresh twist. The varsity jackets, peacoats, chinos, and crew neck sweaters have been cut slightly oversized with hefty, boxy proportions. Additionally, the rugby and polo shirts have been transformed into playful, preppy dresses, and prim button-downs have received supersized stiffened collars for a dressier look.

Photograph Credit: Vogue

Tommy Hilfiger is a true legend when it comes to American sportswear. His timeless designs include chinos, polo shirts, cable-knit sweaters, and camel coats, all of which are essential pieces in any fashion lover’s wardrobe. This season, Hilfiger has decided to take these classics to a whole new level by infusing them with the vibrant energy of New York City. He believes that New York is the epitome of “classic American cool,” he told Vogue, and his latest collection is a testament to that.

Photograph Credit: Vogue

Stripes were a standout feature at the show. These striking design elements exuded a playful sophistication, injecting a sense of energy into the show. Drawing inspiration from classic nautical influences and preppy aesthetics, the stripes were a masterstroke of contemporary style that perfectly encapsulated Tommy Hilfiger’s iconic brand.

Photograph Credit: Vogue

Oversized coats stole the spotlight at the show, exuding an air of effortless cool and urban poise. These statement pieces commanded attention on the runway, with their generous proportions and luxurious fabrics adding a sense of drama and comfort to each ensemble.

Photograph Credit: Vogue

Tommy Hilfiger's classic colors are truly memorable, and set the brand apart from the rest. The combination of white, red, and blue creates a distinct Americana charm that is given a modern twist. These colors are the foundation of the collection, resulting in a cohesive and captivating aesthetic that celebrates the essence of New York style with modern flair.

Photograph Credit: Vogue

Tommy Hilfiger's runway was a plaid paradise, showcasing a stunning array of prints in various colors and patterns to create a timeless look for each outfit.

Photograph Credit: Vogue

Varsity jackets took center stage at the show, re-imagining classic collegiate style with contemporary flair. Featuring bold color blocking, luxe materials, and intricate embroidery, these jackets captured the essence of youthful energy and sporty refinement.

Photograph Credit: Vogue

The show featured a stunning collection of skirts that embodied femininity and elegance. The range included both flowing maxi skirts and more structured mini skirts, each meticulously tailored and detailed.

Photograph Credit: Vogue

"It's all about relevant shapes, relevant details, and making it wearable and affordable," said Hilfiger to Vogue, "but above all, it still has to be Tommy." This moment was unforgettable, a true embodiment of the essence of New York and distinctly representative of Tommy's unique character.

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