AREA designers are known with their modern and timeless take on beauty and glamour. Exploring perceptions of femininity and beauty are an ongoing reference for AREA.
AREA’s signature style is multi-faceted; witty, inherently glamorous, playfully decadent and injected with a pop energy. For the spring 2022 collection AREA took inspiration from Deco glamour of Zizi Jeanmaire, costumes of Brazil’s Carnival, and the Vegas dancer. Include sparkle—crystal pants, beading in every color of the rainbow, Sweat Suits trimmed with feather accessories with metal headpieces, tops, and jewelry which were handmade by a German artist.