SMILEY VEGAN ESSENTIALS

SMILEY VEGAN ESSENTIALS WAS FOUNDED IN 2020 AS A LATIN-BLACK OWNED BUSINESS WITH A FOCUS ON VEGAN, HANDCRAFTED SELF-CARE PRODUCTS.

WHAT INSPIRED YOU TO START THE BRAND, AND WHAT PERSONAL EXPERIENCES SHAPED ITS MISSION?

What inspired me to create the brand was the over use of chemicals in the beauty industry, I wanted to create products that are less harmful to our skin tissues and mental health. The personal experience that shaped that mission is my unique balance of being both a clinical behavioral expert and runway fashion model. I'm able to blend both my personal career with the my experience in the fashion industry to create a unique balance with each handcrafted product: CLEAN INGREDIENTS, CONSCIOUS BEAUTY, COMPLETE WELLNESS. Smiley Vegan Essentials creates vegan, handcrafted self-care products designed to nourish your skin and support your mental wellness.

YOUR PRODUCTS ARE DESIGNED TO SUPPORT BOTH SKINCARE AND MENTAL WELLNESS THROUGH ORGANIC INGREDIENTS AND AROMATHERAPY. HOW DO YOU APPROACH CREATING PRODUCTS THAT NOURISH NOT ONLY THE SKIN BUT ALSO PROMOTE RELAXATION AND SELF-CARE?

Yes the products are designed to enhance both skin care and mental health. The first step is to do research in the specific oils, and the next step is to pick a specific essential oil that creates the aromatherapy experience such as lavender, lemongrass, sweet orange. Which many of our hand selected oils help decrease symptoms of anxiety, depression, insomnia and mental coordination.

Rooted in transparency, authenticity, and care, every product is crafted to help you feel good inside and out.

“Self-care isn't just a moment, it's a lifestyle.We create products that care for your skin and your mind.”

Smiley Vegan Essentials creates vegan, handcrafted self-care products designed to nourish your skin and support your mental wellness.

IN TODAY'S BEAUTY INDUSTRY, CONSUMERS HAVE COUNTLESS OPTIONS. WHAT DO YOU BELIEVE SETS SMILEY VEGAN ESSENTIALS APART, AND WHAT VALUES DO YOU HOPE CUSTOMERS EXPERIENCE EVERY TIME THEY USE YOUR PRODUCTS?

What I believe sets us apart is transparency and a humanistic personal approach. Each product is customized based on the client mental and skin needs, for long term clients in our website there a section for a skin care quiz that most costumers answer before purchase. We also provide real organic ingredients no harsh chemicals unlike many other organic brands, we mainly use organic coconut, jojoba, argan and almond oil as base oils for each products.

AS YOUR BRAND CONTINUES TO GROW, WHAT ARE YOUR LONG-TERM GOALS FOR SMILEY VEGAN ESSENTIALS, AND WHAT EXCITING PRODUCTS, COLLABORATIONS, OR INITIATIVES CAN YOUR SUPPORTERS LOOK FORWARD TO NEXT?

As our brand continues to grow we are open to collaborations with artist, commercials, brand ambassadors opportunities and billboards publications. In addition will be launching seasonal for the winter 2026 holidays and spring 2027 collections.