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Marc Jacobs S/S 24 Runway: For the Love of Dolls

By Angel Neal

Marc Jacobs’ has always been a master statement-maker so we didn't expect the Spring/Summer 2024 collection to be any different. The S/S 2024 collection was a playful presentation of fashionable fun, solidifying the brand as one of New York’s best.

Marc Jacobs marks 40 years of the Marc Jacobs brand, by bringing the love of dolls to the forefront of its runway. The cult brand brought dolls to life for Spring/Summer 2024. The event took place at The Park Avenue Armoury in NYC on Friday evening. As guest entered the venue, they were immersed in Jacobs fantasy-live dollhouse. The Models found themselves dwarfed by a comically large set of tables and chairs, which set the tone for the collection. 

Hair was heavily volumised and featured ’60s-inspired, hairspray- styles, followed by oversized, voluminous versions of everyday silhouettes. Jacobs reminds us getting dressed should be fun and functional.

The show's hair and makeup further illustrated a doll-like world, with extra-long faux eyelashes and towering wigs inspired by The Supremes. The makeup artist behind the looks, Diane Kendal, told Vogue, "At first we were doing single lashes, then we doubled them up."

Across numerous tailored looks, which were seen in navy plaid and beige, buttons were enlarged to hefty proportions. When it came to footwear, bulb-toe stilettos featured alongside rounded flats and deconstructed platformed boots, which exposed “clip-on” style detailing to the front. 

Bringing chic loungewear to all of our closets, Jacobs offers a bedazzled version via Heaven, the designer's Gen Z-marketed, trend-driven sub-label — marking its runway debut. Velour zip-up hoodies and matching underwear check off the Y2K box, with crystal embellishments taking the shape of the brand's two-headed bear logo and spelling out "Heaven by Marc Jacobs" on the sweatshirt's back.


[Marc Jacobs 2024. Photo: Courtesy of Marc Jacobs]


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