DSquared Milan Runway Show: The Who, What, Where?

The 2025 DSquared2 Milan Runway Show embodied the essence of the “Who, What, Where?” with a celebration of nightlife culture, leaving a lasting impression with show-stopping appearances across the board. This show truly had it all—featuring pop culture icons, musical stars, and the dramatic glamour that only the power of fashion can bring to the runway. It was, without a doubt, a night to remember.

Who:

Doechii Was No Doe in the Headlights:

Doechii has long proven she’s a natural when it comes to making a statement. As the third female rapper to win the Grammy Award for Best Rap Album with her mixtape Alligator Bites Never Heal, she has cemented her place in the music and fashion worlds. Strutting her stuff in a backpack-corset with paracord laces and fur trim, paired with belted denim micro-shorts, Doechii owned the runway to a remix of her own mixtape, Nissan Altima. She was a true powerhouse, commanding attention with every step.

Naomi Campbell: The Expert in Modeling for a Reason:

Naomi Campbell once again proved why she’s the ultimate catwalk queen. With biker-chic confidence, she strutted down the runway in a black, lace-up leather bodysuit paired with thigh-high boots. Each pose she struck was as fierce as ever, reminding the audience that she didn’t wear the clothes - the clothes wore her. Naomi brought a fierce energy that elevated the show to new heights, setting the tone as the ultimate femme fatale of the night.

NLE Choppa Has the Chops for Swag:

NLE Choppa certainly knows how to make an entrance. The rapper dazzled the crowd with his swagger, bringing a masculine flair to the runway with every step. He sported a fur jacket worn open to reveal the ink art on his chest. Staying true to his nonconformist style, much like his music, NLE Choppa broke tradition, delivering a bold and unique presence on the runway.

Doechii and JT Bring Their “Alter-Egos” into Their Collaboration:

“She was an icon, a legend, and she was the moment.” This quote perfectly captures the essence of both Doechii and JT’s collaboration. With commanding flow and powerful vocals, they exuded an empowering girl-gang energy that ignited the crowd. Their chemistry was undeniable, and they effortlessly hyped up the audience with their high-energy performance, showcasing that hyping the crowd is an art in itself.

What:

Notable Pieces in DSquared2 Milan Runway Show:

The DSquared2 collection pushed boundaries with designs that embraced the "naked look," showcasing skin-baring pieces while incorporating their signature edgy, provocative, and sensual style. The show featured collaborations with Vaquera, Magliano, and Bettter. Denim was a dominant theme—low-rise jeans, fringed pants, and denim thigh-high boots—all paying homage to DSquared2’s roots.

Statement outerwear included military-green puffers, jackets with fur accents, and tailored coats adorned with fur scarves or capes. The leather designs were nothing short of daring, with channel-stitched leather dresses featuring Tudor-style sleeves and shaved fur coats that looked like a luxurious velvet material. Accessories further elevated the looks with fur hats, cowgirl sandals, belts with oversized silver inserts, and iconic skate boots, adding to the runway’s unconventional, provocative style.

Where:

Putting the “Where” in “Wear”:

Imagine this: a world-renowned fashion show set in your favorite clubbing spot. That’s exactly what DSquared2 did when they hosted their fashion show Obsessed 2 in the nightclub-inspired venue, “DSquared2 Bro’s Co.” The venue was a vibrant fusion of film studio-inspired backdrops and nightclub energy, truly embodying the thrill of dancing the night away in an unforgettable setting.